Stay Focused

Most sole proprietors are wearing many hats as business owners.  I've mentioned that before.  One thing that I keep noticing as a business coach is that when wearing those hats, it's hard to focus.  How do you keep your eye on the target and not get lost in all that one must do to keep the company growing.  This is a good and very important question.

I was speaking with a prospective client about what she was doing to grow her business and market her business.  She had a brain full of ideas and as she was telling me about them, she just kept going and going and was all over the place.  One of the pitfalls of building your business is trying everything.  That's when you need to stop and really focus on what is your target customer, or focus on one (or two) marketing strategy(ies). 

Keep a list of those ideas.  They will come in handy at some point, keep a notebook full of those ideas.  But don't feel like you have to do them all right now.  Get yourself focused and it will pay off.  You will feel less overwhelmed and there will be more power and clarity in your actions.